October 2023 | Issue 8
VCU Social
Media
NEWSLETTER
Photo by Allen Jones, Enterprise Marketing and Communications
Spooky season is here!
It’s finally spooky season and sweater weather! We can’t wait for all the fun fall festivities and costumes! Here's a list of upcoming holidays and important dates to help you with social content plans. Happy early Halloween!
- Oct. 1: International Coffee Day & World Vegetarian Day
- Oct. 5: World Teachers‘ Day
- Oct. 6-8: VCU Family Weekend
- Oct. 9: Columbus Day & Indigenous Peoples’ Day
- Oct. 9-11: VCU Qatar Week
- Oct. 10: World Mental Health Day
- Oct. 11: National Coming Out Day
- Oct. 20: Midterm Grades Due & Reading Day (no classes held)
- Oct. 26: National Pumpkin Day
- Oct. 27: Last day to withdraw from a course with a mark of “W” – both campuses (except for courses not scheduled for the full semester) & deadline to request the Pass/Fail option for courses
- Oct. 31: Halloween & spring semester advance registration begins
More events can be found on the VCU Telegram, the academic calendar and VCU RamsConnect.
Announcements
& Updates
New branding social media avatars and templates, and the proposed social media policy:
During the October social media admin group meeting we will present the updated social media avatar frames, templates for use and also the new social media policy! Tune in then to learn more!
X (Twitter) plans to charge all users a small fee to keep using the platform:
Currently there is no update on when X plans to make this change and how much the fee will be. As soon as we know, we will make a decision on the platform and reach out to you all about our recommendation.
Next Strat Comms Council Meeting:
You are invited to attend the next SCC meeting at 9 a.m. on Tuesday, Oct. 24. The presenter will be Jack Appleby, who joins for “An Outsider’s (Expert’s) Perspective on Social Media in Higher Education.”
After 10 years leading social media for brands like Microsoft, Beats By Dre, Verizon, Morning Brew, Twitch and more, Jack started Future Social, a weekly newsletter teaching marketers to build best-in-class social media strategy. Each Wednesday, he breaks down the latest social news into actionable how-to’s, from whatever new feature Elon’s launched to handling a national crisis from your brand’s account. He’s now a full-time writer and consultant with over 45,000 readers plus daily strategy drops via Twitter and LinkedIn.
Have a burning question, you’d like Jack to address? Let us know by Oct. 3 via this form.
Zoom Link: https://vcu.zoom.us/j/82908438905
Helpful links
Where to submit a Jira ticket: https://tinyurl.com/mwww9avw
Social media response tree graphic and social media admin Google folder:
VCU/VCU Health brand site: https://brand.vcu.edu/site/index
Brand Office Email: identity@vcu.edu
Photo asset library (you will need to request a log in from the email provided here): https://tinyurl.com/2jevk2ey
Download Adobe at VCU: https://adobe.vcu.edu/
How to get the Thunderhouse font on Adobe: https://fonts.adobe.com/fonts/thunderhouse
Social media admin FB group: https://www.facebook.com/groups/129130417126894
President Rao’s social media accounts:
- LinkedIn: www.linkedin.com/in/michaelraophd
- Twitter: https://twitter.com/VCUpresident
- Instagram: https://www.threads.net/@vcupresident
- Threads: https://www.threads.net/@vcupresident
*Feel free to tag Dr. Rao in any content for us to repost, or you can email photos/videos to Loan Nguyen at nguyenl24@vcu.edu.
Model release form and terms of use: https://drive.google.com/drive/u/0/folders/1crRqS3Y2OAQRFHM9yWYoS4FMSyEAM9nJ
VCU Arts Qatar:
Please email Mike at magallagher@vcu.edu if you have any questions about VCUarts Qatar and Qatar Week (Oct. 9-11) at VCU in Richmond.
FAQs &
Reminders
- UNcommon branding update:
- Check out the brand website to login and download logos, letterheads, templates, social frames and more.
- Can my student intern be an admin for our accounts?
- No, your student intern should not be an admin, aka a manager of your social media accounts. However, they may help you create and post content. Only full time employees should be registered admins. Update admins here.
- How do I make sure my social media posts are accessible?
- Take the VCU social media accessibility training via Talent@VCU to learn tips for each platform.
- Where do I find the social media guidelines?
- Find checklists for social admins and more here.
- What are the first things I should do when a social media admin leaves or changes?
- Change the passwords to your accounts and put in a ticket to Jira to update admin contacts for your social media channels.
- What email should I use for social accounts?
- Please remember to create and log into your accounts with an official VCU email account (university group). If you need to set up a university group account, complete an IT Service Desk request.
- When are the social media admin meetings?
- Monthly social admin meetings take place every 3rd Tuesday of the month at noon via Zoom! The next meeting will take place on Tuesday, Oct. 17 at noon!
- Missed a monthly meeting or newsletter?
Have suggestions or questions?
Reach out to us for questions, concerns or recommendations:
