September 2023 | Issue 7
VCU Social
Media
NEWSLETTER
Autumn leaves & pumpkins please
The fall season is upon us, which means cooler weather, colorful trees, spooky season and giving thanks. Here's a list of upcoming holidays and important dates to help you with social content plans.
- September 1: Labor Day (University Closed)
- September 6: Faculty Convocation & Read a Book Day
- September 8: Last day for degree candidates to submit graduation applications for December degrees.
- September 10: National Grandparents Day & National Suicide Prevention Day
- September 11: National Day of Service & Remembrance
- September 15: First Day of Hispanic Heritage Month
- September 17: Constitution Day and Citizenship Day
- September 21: International Day of Peace / World Gratitude
- September 23: September Equinox/First Day of Fall
- September 30: International Podcast Day
More events can be found on the VCU Telegram, the academic calendar and VCU RamsConnect.
Announcements
& Updates
Social Media Response Tree:
Dealing with a social media issue? Need help on how to navigate an issue? From crisis communications to emergencies to spam, check out our Social Media Response Tree for support and resources on how best to navigate a situation.
Interfaith Cultural Calendar:
This is a resource that HR has maintained since 2020 to help those planning events and setting deadlines avoid overlap with important religious and cultural holidays and observances. Check out the calendar here.
Coming soon: A new VCU homepage:
A new VCU.edu is launching on September 6! Remember to update your bookmarks and links!
Will there be exemptions for communications workers for monitoring TikTok?
As it stands, TikTok links are blocked on VCU devices, only VCUPD and the EMC communications teams will have access for social media monitoring related to public safety.
Are we being encouraged to sunset our Twitter/X accounts?
No, we want you to use what’s best for your departments. We are still using both X/Twitter and Threads, and observing how things will continue to grow and change with both platforms.
Where did the new ruling on accessibility come from?
From the Department of Justice. It is not in effect at this time but we are reviewing and monitoring.
Helpful links
Where to submit a Jira ticket: https://tinyurl.com/mwww9avw
Social Media Response Tree graphic and Social Media Admin Google Folder:
VCU/VCU Health Brand Site: https://brand.vcu.edu/site/index
Brand Office Email: identity@vcu.edu
Photo asset library (you will need to request a log in from the email provided here): https://tinyurl.com/2jevk2ey
Download Adobe at VCU: https://adobe.vcu.edu/
How to get the Thunderhouse font on Adobe: https://fonts.adobe.com/fonts/thunderhouse
Social Media Admin FB Group: https://www.facebook.com/groups/129130417126894
President Rao’s social media accounts:
- LinkedIn: www.linkedin.com/in/michaelraophd
- Twitter: https://twitter.com/VCUpresident
- Instagram: https://www.threads.net/@vcupresident
- Threads: https://www.threads.net/@vcupresident
*Feel free to tag Dr. Rao in any content for us to repost, or you can email photos/videos to Loan Nguyen at nguyenl24@vcu.edu.
From Carolee Shank - Please follow and share The Partnership for People with Disabilities LInkedIn page: https://tinyurl.com/nxefkcch
VCU Arts Qatar:
Please email Mike at magallagher@vcu.edu if you have any questions about VCUarts Qatar and Qatar Week (Oct 9-11) at VCU in Richmond.
FAQs &
Reminders
- UNcommon branding update:
- Check out the brand website to login and download logos, letterheads, templates, social frames and more.
- Can my student intern be an admin for our accounts?
- No, your student intern should not be an admin, aka a manager of your social media accounts. However, they may help you create and post content. Only full time employees should be registered admins. Update admins here.
- How do I make sure my social media posts are accessible?
- Take the VCU social media accessibility training via Talent@VCU to learn tips for each platform.
- Where do I find the social media guidelines?
- Find checklists for social admins and more here.
- What are the first things I should do when a social media admin leaves or changes?
- Change the passwords to your accounts and put in a ticket to Jira to update admin contacts for your social media channels.
- What email should I use for social accounts?
- Please remember to create and log into your accounts with an official VCU email account (university group). If you need to set up a university group account, complete an IT Service Desk request.
- When are the social media admin meetings?
- Monthly social admin meetings take place every 3rd Tuesday of the month at noon via Zoom! The next meeting will take place on Tuesday, September 19.
- Missed a monthly meeting or newsletter?
Have suggestions or questions?
Reach out to us for questions, concerns or recommendations:
